Berkley Fishing Lures

Looking to enhance your fishing experience with lures that guarantee success? Look no further than Berkley fishing lures. These lures are expertly crafted to entice fish into biting and are available in various colors, shapes, sizes, and styles to cater for any angler. Here are some top picks to consider from the Berkley collection.

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116 products
View:  4896All|116 Products
On Sale
Berkley Gulp! Saltwater Grub

Berkley Gulp! Saltwater Grub

$7.99-$9.99

(122)

it has a proven tail action design that swims under all conditions and gives you the versatility to fish it as a jig or as a trailer. ... perfect for targeting big fish, berkley

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5 David Jake
best bait there is all I use for fluke no doubt about it

5 Leesha14
These are fish magnets and fluke love them and a large variety of other fish

5 Breezy26
Fluke devour these things. Unfortunately they have a tendency to bite the tails off so buy a couple packs.

5 lou1
[ Great Action& the Fluke Love Them!!!!!!!!!!!!!!!!

5 Marie A
Bought 18 packs of Gulp for a tournament. Products from this company catch fish!

Top Seller
Mystery Tackle Box Bass Fishing Kit

Mystery Tackle Box Bass Fishing Kit

$19.99

(206)

This makes a great birthday gift, my nephew loved the anticipation acquiring new lures. ... As well as a fun little booklet that contains tips, tricks and other fun

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5 marteach
I bought this for my grandson and he loves it!!!! He ca n't wait to use this summer!

5 Bob772
I bought this a month ago and was so happy I did I got a bass one and a saltwater one too

5 Betty Boo
[ Love all of the lures, hooks and other items in the box.

5 Papaoejim
We have purchased at five of these mystery boxes and have been very satisfied with the value and quality of the products.

5 alfradotheshopper
this is an awesome product this is definitely worth the money

On Sale
Berkley Gulp! Jerk Shad Soft Baits

Berkley Gulp! Jerk Shad Soft Baits

$7.99-$8.99

(22)

Great lures. ... What i love is it seems to fish best deadsticked so i can effectively fish two rods at a time and when bite is on it keeps me very busy. ... Great soft bait for saltwater

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5 Tommy Fuego
These jerk shads are a killer on the fluke. This color is especially attractive to a host of species as well.

5 MagicCatDaddt
Great soft bait for saltwater fishing. Always keep some with me when I head out.

5 BoyMomof1
Best brand out there. This is the only brand I 'll use!

5 Joe 98
I bought this to do some pier fishing for fluke. I put it on a 3/8 oz big eye jighead and cast it. I waited about 10 secound for it to hit the bottom and slowly twitched and reeled it in. I took home 3 keeper fluke in 2 1/2 hours. I d say it works pretty good.

5 Fishizzle
Just tried this bait and it worked very well. The fish loved it.

On Sale
Berkley PowerBait Nessie Glide Bait

Berkley PowerBait Nessie Glide Bait

$7.97-$12.99

WAS: $8.99-$13.99*

(9)

Great lure for bass ... Great action, I was concerned with durability at the swim joint but even after being in a fishes mouth it looks like it just came out of the

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5 Kingly209
Stripped bass love these things, definitely recommend

5 DaeHump
Made great and catches fish what more can I say. I ’ m very pleased.

5 Deltona Dave
Good action when you get the cadence right. Catches bass real good

5 Chris2785
I use this product every time I go fishing I recommend this to everyone it caught me many bass

5 MABassMan
Grabbed one of these to try out and boy am I glad I did. 2nd cast hooked into a nice largemouth. Great action, I was concerned with durability at the swim joint but even after being in a fishes mouth it looks like it just came out of the box.

On Sale
Rapala PXR Maverik 110 Jerkbait

Rapala PXR Maverik 110 Jerkbait

$9.97-$15.99

WAS: $14.99-$15.99*

(7)

features a long- cast system which provides accurate, ultra- long casts to maximize time in the strike zone the suspending, head- down posture mimics an injured baitfish can be fished slow with short twitches to walk the bait side- to- side or give it a quick snap to get the bait...

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5 SilentTommy1
It ’s a Rapala so it ’s a quality bait with good action right from the start. But I have had some great success with it this year from 35 degree water up to 85. It doesn ’ t look like anything new and crazy but it just works.

5 Catch Release
The Rapala PXR Maverick jerkbait comes in nice looking colors and finishes and is equipped with sharp hooks. So far I 've been impressed with the action of these jerkbaits.

5 Vic92
I find rapala lures to be very effective and thenprice is unbeatable

5 Jdp22
This jerk bait can be fished year round. Amazing action!

5 BillyBigBass2
This an another great Rapala jerkbait. Casts very well, great colors, good hooks, nice action. Only got a couple early winter trips in before the lakes froze. Should be excellent come spring though.

On Sale
Rapala Original Floating Hard Bait

Rapala Original Floating Hard Bait

$9.99-$10.99

(68)

This lure first came to me I opened it up and the first thing that jumps out is out is color and material of lure.. the HD color makes for fast fish action on any

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5 Papaw59
Just what the Dr ordered to catch a few bass. Always dependable Rapala baits

5 Bodid
Great product just wish they had the black and gold product they were out sales man didn ’ t bother to check said whatever we have is out on the floor

5 P0p p0p
Got a hit first cast. Perfect weight, and easy to cast.

5 Cocomo5
Great for my 7 year old who is serious about fishing

5 FisherGuy75
I keep at least 2 of the small black original Rapala floating minnows in my tacklebox at all times. They just catch fish! I have caught everything from crappie to perch to 4+lb Bass! Love these, and the quality is unmatched. Simply the best.

On Sale
Berkley Gulp! Saltwater Swimming Mullet

Berkley Gulp! Saltwater Swimming Mullet

$5.97-$8.99

WAS: $7.99-$8.99*

(2)

extreme scent dispersion length: 4 '' ... realistic head and body design high action swimming tail features

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5 Mexica
The only lure/bait I would use in saltwater fishing

On Sale
Lew's Mach 2 Baitcasting Combo

Lew's Mach 2 Baitcasting Combo

$159.99

WAS: $199.99*

(11)

the foundation of the mach® 2 baitcast reel is team lew ’s top level super low profile graphite frame, engineered to handle the toughest freshwater game in comfort and style mcs magnetic control system allows for exceptional castability in a multitude of conditions, effortlessly managed with...

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5 Thatonegirl606
Bought for my man for his birthday and he absolutely loves it, one of the best casting reels!

5 camden freeland
Best combo in my setup. Casts reliably and believe me, far. Easy to adjust and feels great to handle. Would definitely say it ’s worth the money.

5 Mattketron43227
I 've had for over a year now great pole caught me some of my PBS on it. Loved it so much made buy nothing but lews and turn me into a lews guy. Made me buy the new lews mach jacked combo and really feel in love.

5 Mmmm1234735
clean perfect and strong, I love it with all my heart and can ’ t wait for the spring bass

5 Gahnfishin412
Lews has great combos and this baitcaster combo is 2nd to none. Durable, sensitive, smooth casting/retrieving, easy to adjust drag and brake system. Not to mention you can cast bait a mile with it.

On Sale
Strike King Red Eyed Spinnerbait

Strike King Red Eyed Spinnerbait

$4.47-$5.99

WAS: $4.47-$6.29*

(13)

Quality lure at a fair price ... the red eyed's flashy holographic blade is outfitted with a spin- eze® ball- bearing swivel, a flared- gill fish- shaped head and a vibra- max stainless steel

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5 drotoli
Works great for largemouth bass, smallmouth bass, and pike!

5 MCG13
This Strike King spinnerbait works great in springtime muddy water

5 S1270
All of SKings spinnerbaits are made well and have always produced great results. Burned or slow retrieve will catch fish.

5 njbd
Love these spinner baits when on sale. Good value and quality.

5 J__G
Tow it on n keep casting, you ’ ll get someday attention with this beauty

Berkley PowerBait Trout Dough Bait

Berkley PowerBait Trout Dough Bait

$5.99-$6.99

(59)

design and details: proven formula makes fish hold on 18 times longer extreme scent and flavor trout can ’ t hesitate to swim to easy to shape and use

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5 Traceeee22
I bought this Berkley PowerBait Trout Dough Bait about a month ago. It works fantastic!

5 Unicorngirl
Great item for fishing! I would highly recommend this to anyone who loves fishing!

5 Daruk67
Works very well on stocked trout. The brown was very good.

5 Buffalo joe
Ed at the freehold lodge let me in on his secret of this color power bait and some new gear. Got a 23 ” on my first cast and limited out in 31 mins

5 HIfishing
Bought this for trout fishing on lake. Have caught a few using this color.

On Sale
Leland's Lures Trout Magnet Soft Bait

Leland's Lures Trout Magnet Soft Bait

$1.97-$2.99

WAS: $2.99-$3.49*

(22)

Bought them for the kids and these salutes catch fish like crazy ... with just a few twitches of your rod, the trout magnet™ bait brings the fish to you. ... the leland ’s trout magnet™ 9 piece bait pack makes a great addition to any fisherman ’s tackle

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5 Proline1988
I was told told purchase this product by a friend if I wanted to catch some trout. It definitely works. Caught some very nice sized trout.

5 Andrew22
[ I have caught numerous trout and other species on these little soft plastics

5 Jbuxstp420
Awesome for all species deadly for trout. been using these for years

5 Momgirl4
I bought these for my son. He loves using these when he does fishing!

5 Chaddyshack
Bought them for the kids and these salutes catch fish like crazy

Berkley PowerBait Natural Scent Trout Dough Bait
  • Garlic
  • Cheese
  • Corn

Berkley PowerBait Natural Scent Trout Dough Bait

$6.99

(22)

Good product used for our trout fishing. ... design and details: proven formula makes fish hold on 18 times longer extreme scent and flavor trout can ’ t hesitate to swim to captures realistic live bait smell and taste dissolves slowly in water

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5 troutlover
The salmon peach has been the most consistent power bait when fishing for trout.

5 Caj12064
Glad I listened to employee on what bait to use. Great catch

5 PW21
I have had great luck with this type this year. Most of the time as soon as it hits the water there ’s one on the line.

5 Brad65
Good product used for our trout fishing. Will buy again.

5 Randy05
Purchased for my Father in law and he loved it!!!!

On Sale
Creme Burke Livin' Frog Lure
  • Brown
  • Green

Creme Burke Livin' Frog Lure

$1.99

WAS: $1.99-$2.29*

Quick Facts

features a soft plastic body and detailed finish great leg kicking and swimming action ideal for bass fishing ... Caught at least 6 bass and had 3- 4 other solid hits on the one

Berkley Vanish Fluorocarbon Fishing Line
  • Clean Air Clear

Berkley Vanish Fluorocarbon Fishing Line

$8.99-$89.99

(80)

remains clear underwater with 100% fluorocarbon to provide light refraction similar to water easy casting sinking design offers higher sensitivity and a more direct profile from rod tip to lure features optimal wet strength with non- absorbing material to maintain abrasion...

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5 NicknRob
Bought this line and it exceeded my expectations. Great product.

5 Jimbob2004
[ It ’s alright. Bought the 110 yard for leaders. Would prefer strike king tour grade.

5 Iamthephotoman
I use this line all the time. Different diameter for different applications and it ’s always great.

5 michsweats
my son fishes everyday, he loves this line, it's his favorite

5 Nicksixx
I bought this a few weeks ago holds up exactly as they say it will.

Berkley PowerBait Glitter Natural Trout Bait
  • Yellow
  • Rainbow
  • Chartreuse

Berkley PowerBait Glitter Natural Trout Bait

$6.99

(25)

uses: high- visibility crystalina glitter provides reflectivity for strong fish attraction proven formula makes fish hold on 18 times longer design and details: extreme natural scent and flavor trout can ’ t hesitate to swim to designed to

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5 1243456
This is a great product, would recommend to other anglers

5 DaniloP
My daughter saw one of our friends use it with success

5 1994 steve
great bait.... catches trout..... always get the garlic scented.

5 Zmainman1
I use 1- 2 jars a day when fishing. Largest trout caught is 28 ” on it.

5 Hmoob559
Excellent product. This color seems to attract the fish more.

On Sale
Berkley Gulp! Alive! Saltwater Grub

Berkley Gulp! Alive! Saltwater Grub

$13.97-$22.99

WAS: $22.99*

(31)

Best soft bait around to catch those trophy sized fish. ... saltwater grub soft bait is a favorite for all saltwater species when targeting big fish. ... Terrific bait for fishing for

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5 lou1
[ Great action and the Fluke Love Them!!!!!!!!!!!!!!!!!!!!!

5 Davewave1010
Gulp is my go- to bait anymore when fishing for flounder. Definitely bigger is better but I stick with 5 ” Gulp as I find it most effective in South Jersey

5 Krazy117
Whether you 're using them on a bucktail or by itself on a teaser hook, you ca n't go wrong with a Gulp grub. The 5 '' in white or nuclear chicken are my go to for stripers.

5 Jeff1945
I always use some type of gulp when I fish for fluke. The size and color depend on the conditions and location Bay or Ocean

5 Due1
Glow is the best color. the fluke loved it. It is overpriced but it works.

On Sale
Berkley PowerBait Chigger Craw Soft Bait
  • Black Blue Fleck
  • Green Pumpkin

Berkley PowerBait Chigger Craw Soft Bait

$6.49

(23)

If I had two wishes, I would ask that Berkley sell the Chigger Craw in just straight black for cold water fishing and improve the durability of the

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5 Medinaoinch
Perfect for bass at the local pond, bought a few the 1st day

5 Tlr2430
I been buying these for years great bass bait caught some of the bassist bass on these

5 Phasryder
This is a must have in you tackle at all times. Don ’ t get caught without them. Stock and restock

5 BassReaper
Berkley Chiggar Craws catch fish better than any other craw- shaped soft plastic. They are a must in every tacklebox I 've ever owned. I even went fishing this evening and caught 3 nice bass around 3lbs on the black/blue fleck,

5 Sabrew
These are by far the best craw bait I have used and will remain my go to soft craw bait.

On Sale
Rapala Shad Rap Elite Crankbait

Rapala Shad Rap Elite Crankbait

$14.99

Quick Facts

forged, flattened, one piece through wire construction improves durability. ... premium high- def patterns with metallic gilded face, bringing the look to a totally new

Berkley PowerBait Trout Nuggets Dough Bait

Berkley PowerBait Trout Nuggets Dough Bait

$6.99

(29)

Chartuse and garlic works tremendously I ’ d recommend to anyone fishing for trout or bass ... Always the perfect bait for trout fishing. ... And they came through.. ordered on a Wednesday and received my bait on Friday, just in time for my fishing...

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5 Phasryder
Had some fun fishing with some friends for some trout definitely will buy again, but I ’ m a bass fisherman

5 Grandpa 10
Bought this for trout fishing at Lake Taneycomo- worked very well

5 Ryno226
The fish on my stringer seemed to like this color!

5 Xuehong
Bought it for catching trout, it worked well, caught trout.

5 Graysquirrel
Even though worm work best for me, this stuff catches trout for me.

Leland's Lures Trout Magnet Bugs Helgrammite Soft Bait
  • Hellgramite

Leland's Lures Trout Magnet Bugs Helgrammite Soft Bait

$2.99

(4)

fisherman that use bug patterns to fish are sure find that the trout magnet™ trout bugs are an asset to their tackle box. ... designed for anglers that fish for trout using bug patterns large: includes four 2. 75 ” bodies and two 1/64

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5 Mike13613
One of the best bugs to land some beautiful native trout!!!

5
i bought this lure several weeks ago, and it served me well the last two weekends as I landed nearly 75 smallies using it. its plastic so the only downside is it does wear holes after repeated large bass take it. Buy several packs they are worth it!

4 FisherGuy75
Got some of these after seeing people online using them. Had trouble catching with them in the mossy pond I fish until I switched to a drop- shot rig and since then I have been catching them left and right! Great lure for early spring bass and panfish.

On Sale
Johnson Silver Minnow Spoon Lures
  • Silver
  • Gold

Johnson Silver Minnow Spoon Lures

$5.99

WAS: $5.99-$6.49*

(13)

uses: great all- around and versatile spoon lure can be trolled, jigged, cast or twitched on the bottom design and details: patented 35 degree wobble brass blade designed for long casts rocks back and forth but won ’ t twist line plated with pure silver or 34k gold for brighter flash metal weed...

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5 Fafto55
It really flashes in the water along with its great movement

5 Jhme112
Bought this to try and catch pike, didn ’ t catch any but the lure has good action and didn ’ t get snagged in weeds

5 Fisherman Bob58
Great spoon for heavy cover. Works great with white curly tail attached to seedless hook

5 Toadjuice 1951
It's the best weedless spoon on the market, hands down

5 Hova
Great bait that easily goes through all weeds. Highly recommend.

Berkley PowerBait Floating Trout Worm Soft Bait

Berkley PowerBait Floating Trout Worm Soft Bait

$5.49

(29)

These are the best lure for trout amazing. ... Best Trout lure EVER! ... I ’ ve been testing and using these worms for years pink is the best color but they all work I fish them on a jig head under a float the way i fish it they...

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5 MAD25
I ’ ve caught many brownies and rainbows this spring with these worms and i sort of fished them floating and the trout would just come and choke em up. Great bait

5 Pop pop 1001
Took 4year old to fishing contest and he got a 25 inches 9. 4 lbs rainbow trout

5 Sidewinder
[ Great product, and it catches fish. Using these to steelhead fish an they work great for pan fish

5 Ty25
I love using these for trout! Works amazing! I will definitely buy these again!

5 Racenut
Purchased a month ago and I use it wacky rigged for Trout and it works great

Berkley PowerBait Trout Nibbles
  • Fluorescent Orange
  • Chartreuse

Berkley PowerBait Trout Nibbles

$6.99

(10)

uses: most traditional rigs design and details: long- lasting nibbles for long periods of time on the water proven formula makes fish hold on 18 times longer extreme scent and flavor trout can ’ t hesitate to swim to easy to

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5 FisherGuy75
Went on a trout fishing trip with some buddies and we all fished the pinkish color version of these and we all caught our limit! When in doubt, buy some of these.

5 E N Smith
This is awesome on trout and bass. Will definitely buy again.

5 crystalchik1
This is simple bait and it is easy to use and gets good results. Happy with my purchase

5 MrsClausSportsgrandmom
I bought this for my grandkids to fish in the pond. Within 10 minutes they had a fish on the line.

5 Bt P
Caught my first trout on it, This year the NC Wildlife stocked trout in a pond close to me for the first time.( We do n't have them in our area) So I marked catching a trout off the old bucket list:-)

On Sale
Berkley PowerBait MaxScent Flat Worm

Berkley PowerBait MaxScent Flat Worm

$9.99

(7)

Catch fish for sure! ... I use these on drop shots and ned rigs and they absolutely catch fish! ... scent scent infused material releases a super- charged scent field to draw fish in ribs in the body provide more surface area for scent and flavor...

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5 WesLester
When summertime heats up and fish get a little bit lethargic in the cooler depths sometimes they don ’ t want to eat bigger bats and this works really well especially on a drop shot or hover rig

5 Bassinbucks
Works great for drop shot go to bait for drop shot fishing

5 MDyak
These work great as a dropshot bait. Maxscent is the real deal. A little pricey though

5 scooter83
[ Was recommended this drop shot bait by a friend and it has not disappointed. Will be buying again.

5 Slimjimbo
Works great! Amazing action! Great color! Catch fish for sure!

Leland's Lures Trout Magnet Best of the Best Trout Lure Kit

Leland's Lures Trout Magnet Best of the Best Trout Lure Kit

$24.99

(6)

Very good catch ’s lot of fish would recommend this to anyone looking to catch a lot of fish and many kinds of fish ... Awesome lure set gets instant bite and all u need if ur catching panfish and other small fishes, comes with...

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5 Customer 01
There's no action no shaking no spinning just it falling to the set depth and fish can not resist it they hit it every time on the fall find the right color and you 'll hit your limit before you know it. good for small mouth bass to!

5 Buckweat
Very good catch ’s lot of fish would recommend this to anyone looking to catch a lot of fish and many kinds of fish

5
This kit is awesome, very affective on trout it ’s almost cheating

5 Aau11180
Awesome lure set gets instant bite and all u need if ur catching panfish and other small fishes, comes with plenty variety of lure for hours of fishing

5 Nhindi
Trout magnet never fails and it comes with trout worms to try out and crawdads

On Sale
Berkley PowerBait Power Worm Soft Bait

Berkley PowerBait Power Worm Soft Bait

$4.97-$6.49

WAS: $5.99-$6.49*

(52)

uses: great for fishing lakes, rivers and streams design and details: ribbontail design swims naturally on the fall twitches and short hops mimics real worm motion soft but firm irresistible texture infused with

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5 Klutch cargo
This is the best for weedless Texas rigging if you have patience in how to use

5 Dixon Lake
Caught a fish first time I used them. Easy to use. Cast and get a little jiggy with it.

5 FisherGuy75
The purple with blue fleck Berkeley Power Worms are my go to bait when nothing else is getting bit. I Texas rig them and slow roll them in ponds, lakes, wherever I fish. They catch so many fish- these are the best!

5 nyce17
I buy them all the time. Always catching bass on them

5 Lostone22
This classic worm fished on a Texas rig or as a trailer puts fish in the boat

Berkley Gulp! Maggot Soft Baits
  • White
  • Chartreuse

Berkley Gulp! Maggot Soft Baits

$6.99

(13)

Easy mode fishing, great with the kids too ... The fish love it! ... Took the grand kids fishing( 9 and 5), everyone limited! ... Well the red and anise maggots got me 1st place at ice fishing

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5 R_ST
Love these Berkley Gulp! Maggots. Always have them in the bag. Easy mode to turn a skunk day into some easy pan fish bites. Wont spoil, wont gross out the sensitive kids, durable on the hook( use small J- hooks). Haven ’ t tried them for crappie yet but on a 1/32 or 1/16 jig, I bet they ’ ll slay.

5 LeonRD7
For bluegills this is one of the better baits, it ’s bio- degradable, non- perishable, has a great container, and easy to use. On top of that the bluegills in my area love it. I put this on a size 10 hook under a slip bobber and can catch a bluegill every two minutes. The only complaint I have is some maggots are curled up too much, but they can still be used. These do not come off too easy, out of 25 fish caught, only 2 baits were stolen.

5 Kyliejt
First time using these and quite impressed. I wasn ’ t able to find any live bait so I grabbed these and I caught fish!!! 2 gills and a really big catfish.

5 Emil St
Work very good. I catch trout in river and lake

5 007RTR
Bait works great! Especially for my wife that refuses to touch crickets or worms lol

On Sale
Berkley PowerBait Floating Steelhead Worm Soft Bait
  • Bubblegum

Berkley PowerBait Floating Steelhead Worm Soft Bait

$6.49

(2)

Great for small mouth bed fishing, I can see this bait as fat as I can though ... You wo n't be disapointed ... I mostly use the bubblegum color& have caught some nice trout this past

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5 SteelheadJohn
Which ever way you rig it for steelhead it 'll produce fish. Berkley dose n't have a have wide color range for this product so a small tip. Bring some dye pens and dye them after you rig it so it does n't bleed into your other worms in the pack.

Berkley PowerBait Chroma-Glow Crappie Nibbles
  • Glow Pink
  • Glow Chartreuse

Berkley PowerBait Chroma-Glow Crappie Nibbles

$6.99

(15)

That blew me away I now use this when fishing is tough. ... uses: tipping jigs or filling tube baits design and details: high- visibility glow captures crappie and panfish attention proven formula makes fish hold on 18 times longer extreme scent and flavor for...

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5 DaltonE2007
I bought it before and it saves time on finding worms or other bait and it works just as good

5 Matt The Fisherman
Very portable to carry bait anywhere with my ultralight fishing pole. Using this bait there is No messy worms or minnows to maintain

5 tylosus
These things are awesome! Trout love them. We got a lot of fishing action with them.

5 Jeep661
I crappie fish with this product every time I ’ m on the water or from the fishing pier caught lots of slabs

5 CTWeasel
Bought this product to keep on hand at home so that my nieces and nephews could fish in my pond. I put this on a small hook and bobber. EVERY cast catches fish!! Pumpkinseed galore!

Berkley Trilene Big Game Fishing Line
  • Clear

Berkley Trilene Big Game Fishing Line

$14.99

(44)

Reliable monofilament with great abrasion resistance. ... high- strength design for confidence and control with large fish shock resistant monofilament offers controlled stretch for extreme fighting power extra toughness and abrasion resistance survives impact from sharp objects powerful knot...

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5 Fisherman154
I use big game line as leader line all the time and it has served me well.

5 Sinker
Strong and sturdy fishing line. Choice over braid for numerous reasons.

5 Skorec2424
Lined up 3 of my poles. This line is super tough and easy casting. Knots held up very well

5 Bob44
[ I bought this line and I really enjoy it for catfishing!!

5 Evokoto
I always use trilene great fishing line im happy to buy this kind of product

Leland's Lures Crappie Magnet Fast Lane Lure

Leland's Lures Crappie Magnet Fast Lane Lure

$2.99

(3)

pack of 15 slightly larger than the trout magnet at 1 1/2 inches in length, allowing you to fish in deeper water crappie prefer the look of a straight crappie magnet because it looks like their food source most effective way to use this lure is dead- stick the crappie magnet at the...

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5 Fisherguy145
Bought these lures for my neighbor... He absolutely love them. We have ate fish all year

5 Tom from IL
I ca n't wait to try these lures in spring for crappie. I know they 'll work well.

Berkley PowerBait Glitter Trout Bait

Berkley PowerBait Glitter Trout Bait

$6.99

(28)

Good for fishing and last for along time easy to use ... Great for fishing ... stb uses: extra scent™ enhances formula to keep fish on the line infused with crystalina glitter to increase visibility in the water design and details: floating...

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5 MarkN1R
Works great for me. Also so easy to use/mold may it be with bare hands or gloves.

5 Wvladimire2022
I use this in several lakes ODNR stocks with trout. Nothing else to say except it works.

5 FarisNS10
This one is my favorite power bait works everytime

5 PDM11
Highly recommend for any trout and especially after spring stocking

5 Chelette
I 'm a huge Berkley fan, not so much of the pre- rolled baits but I love these doughs. White is a new color experiment for me, so I 'm excited to give it a try.

Berkley PowerBait Cullshad Softbait

Berkley PowerBait Cullshad Softbait

$12.99-$14.99

(3)

bait® honey comb technology- increases durability without sacrificing action runs true without blowout at slow to medium high speeds smart weighting options- angler adjustable depth control with nail weights pre- rigged harness, ready to fish sticky sharp fusion19™ treble

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5 Deltona Dave
Bought this because it's the latest fad. Good quality but bad choice. Here in Florida's swampy waters the exposed hooks catch all the vegetation. The Gambler big ez/gz has more action, swims better, can be rigged weedless, and weightless for top water through the pads

4 Bassman50
[ Bought as alternative to magdraft to try out. Have n't thrown yet due to being winter here in Ohio, wo n't be long. Good price point, like the clip for holding the hook in place.

4 S1270
Very good bait. Wish hook was on top for less snag thru thick vegetation

On Sale
Berkley Gulp! Alive! Fish Attractant
  • Herring
  • Shrimp
  • Squid

Berkley Gulp! Alive! Fish Attractant

$7.47-$11.99

WAS: $9.99-$11.99*

(8)

recently purchased this to use with my gulp lures and it works!! ... Clean and easy ... fish attractant spray comes in an easy to use spray bottle for simple

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5 Flacubsfan
My grandson bought it for his fishing trip and is pleased withit.

5 Frank03231974
I bough this recently and I am glad I did. Is a very good attractant

5 Mac 27
I start the season with this and wouldn ’ t go out there without it.

5 Mcle
This is one of the best fish attractant I ever used

5 Moonman 55
the spray worked great at a time of the year its hard to get fresh bait

Berkley PowerBait Natural Scent Glitter Trout Dough Bait – Salmon Egg Flavor
  • Red
  • Peach
  • Rainbow

Berkley PowerBait Natural Scent Glitter Trout Dough Bait – Salmon Egg Flavor

$6.99

(2)

bait natural scent trout dough bait uses natural flavoring and fish- attracting flash to maximize your chances of a big catch. ... Great when I 'm with my wife or kids and catching fish is a

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5 Ken W jr
Bought it for trout fishing during the fall season. Was the color the trout wanted. A great bait.

5 Snake
Best trout bait I have ever used. I would recommend this bait to any trout fisherman.

Flambeau Wild Bite Adventure Bass Fishing Kit

Flambeau Wild Bite Adventure Bass Fishing Kit

$14.99

Quick Facts

educational pocket guide on how and where to fish for bass, panfish, and trout 7 internal storage compartments tackle box exterior dimensions: 10. 75 '' l x 7 '' w x 1. 875 '' h proudly made in the u.s.

On Sale
Rapala Crush City Ned BLT Soft Bait
  • Coppertreuse
  • Green Pumpkin

Rapala Crush City Ned BLT Soft Bait

$4.47

WAS: $5.99*

(5)

tpe- durable, floating plastic perfect for finesse situations combines custom combinations of color, salt and scent that are added precisely where needed for the perfect presentation stand up a 1/4 ounce vmc® ned rig jig or rig a drop- shot maximized

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5 Fordo
I bought this cant wait to use this bait on Pre Spawn Smallmouth this Spring

5 Jdp22
This new generation of Ned rig has been crushing it for me, I highly recommend this bait!

5 njsaw1
I am very happy with these even though I have n't caught one on them yet. They stand up so much better than the ZMan Finesse TRDs and, they are so much easier to rig! They also are elastic so, they stand. They come in a good assortment of colors too. I 've made the switch. Thank you Rapala!

5 1994 steve
Spring time bass fishing with these new crush city worms. Looking to catch many. Great looking baits!

5 Big Smalie
Looks great for a ned type bait, I ’ m sure it will be a Smallmouth killer bait

Berkley Gulp! Shrimp Soft Baits

Berkley Gulp! Shrimp Soft Baits

$5.97-$7.99

WAS: $7.99*

(84)

designed for life- like swimming action perfect for cast and retrieve and bottom fish techniques weighted to reduce tumbling and rolling berkley ... Great for trout and red

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5 Bubba1724
Very pleased would buy again product arrived very quickly pleased with overall experience

5 Randa92
Good bait caught a catfish with it pit on the water!

5 Goout4fish240
Long standing goto bait I use for Spanish mackerel, grouper, black bass, snook and cobia.

5 Gje917
They have made their reputation catching fish. They developed a scent mixture that fish love! Buy these if you want to catch fish.

5 Bowlhead
Just bought this and works great would highly recommend it

On Sale
Berkley Gulp! Peeler Crab Soft Baits
  • New Penny
  • Amber Glow
  • Natural Peeler

Berkley Gulp! Peeler Crab Soft Baits

$5.97-$7.99

WAS: $7.99*

(8)

baits disperse scent to attract fish designed for saltwater fishing berkley ... i use my at the 18 mile creek and it works great for cat fish. ... crafted from natural ingredients, these crabs are biodegradable and perfect for all saltwater...

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5 DILLIGAF Fishing
These little crabs were getting slammed as soon as they hit the water. Soo cool!

5 kev1231
caught some nice fluke with these.. when i see them spitting up crabs i use these.. want to try them with blackfish

5 Hav63
Could not pass up the deal on this. Gulp as been my favorite and the peeler crab is a great bait.

5 Nweric
Great artificial bait. Fish just suck them up. Took these on vacation to the Caribbean. Easy, no mess. Very effective.

5 William C.
The scent is distinctly crab, different from other Gulp scents so it stands out as being authentic. It pairs well as an alternate with Gulp shrimp-- if fish are n't hitting one, the other they will, so have them both on hand. Stays on the hook great, very simple to rig. Little fish will nibble at the legs a bit though.

Berkley PowerBait Floating Mice Tails Soft Bait

Berkley PowerBait Floating Mice Tails Soft Bait

$5.49

(13)

love it the best lure ever, just carolina rig ... This bait is great for trout fishing. ... I have it with me every single time I go out fishing and use it in all seasons and in all

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5 Mattsandb
I use these either on a carolina rig or a drop shot. One of my go- to ’s

5 am667
Bought these for trout season and did pretty well with them

5 Great reel
The Mouse tail soft plastic is an incredible braid for trout and bass.

5 Coalman1
Very satisfied with my purchase would buy again when needed!

5 JTY99
You wo n't go wrong with these tails. Great for trout and Bass.

On Sale
Berkley Gulp! Alive! Minnow Soft Bait

Berkley Gulp! Alive! Minnow Soft Bait

$6.99-$21.99

WAS: $6.99-$22.99*

(1)

durable long- lasting replacement of minnows natural action, scent, and flavor ensures fully realistic presentation soaked in powerful attractant for extreme scent with a strongly luring formula re- soaks when replaced in bucket for long- lasting

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4 Stef410
It ’s nice and light, give it a little action and the trout swam right after it

Berkley Gulp! Alive! Swimming Mullet Soft Bait - Pint Jar

Berkley Gulp! Alive! Swimming Mullet Soft Bait - Pint Jar

$22.99

(119)

Better than bait, or live or lures good for fishing ... I brought a month ago it great fish catch I used it to catching all different species of fish ... Excellent Soft- Bait for landing many types of saltwater...

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5 Jackcoach
The picture is wrong, I use the pearl white for flounder.

5 Rutnguyen
Bought it 2- 3 weeks ago and it very good. Catch flounder after 30 minutes star using it. Would recommended for flounder i even catch a black drum

5 lou1
[ These lures have Great action& the Fluke love them!!

5 Jochipski
Use all the time. Catch multiple species with them.

5 Black Water
Awesome product and a must if you 're fluke fishing. A bit expensive, but works well..

On Sale
Berkley PowerBait Minnow Soft Bait

Berkley PowerBait Minnow Soft Bait

$7.49

(14)

These lures came fast and I caught nice crappies and bass on them on day one. ... bait scent and flavor to keep fish at the end of your line longer design and details: lifelike rubber minnow bait features the

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5 EEEEe
[ Absolutely love Berkeley PowerBait. The minnows are great quality!

5 SuperBass318
These things catch fish! Put them on a jig head and fished near the weedline

5 fish2232
Easy bait to use. catches fish fast. Kids love to use

5 JTY99
Love this product for trout fishing. Do n't leave your fishing vest without it. When nothing else is working throw one of these bad boys on your hook. They do n't know the difference between the real ones.

5 LocoA2L
I caught my limit two days in a row using only the Berkeley PowerBait Minnow! Worth every penny!

Berkley PowerBait Drip Minnow Lure

Berkley PowerBait Drip Minnow Lure

$9.99

Quick Facts

engineered to mimic shiners and baitfish with lifelike colors and details delivers subtle, enticing action during twitches and shakes, perfect for drawing strikes ideal for drop shotting, strolling, or pairing with small jig heads for varied presentations specifically designed for finesse...

Berkley Gulp! Pinched Crawler Non Floating Soft Bait
  • Nightcrawler

Berkley Gulp! Pinched Crawler Non Floating Soft Bait

$5.49

(17)

This catches sun fish better than a night crawler. ... The smell is attractive to fish and it looks like some type of insects or creature in a lake. ... Great product I cut it into little pieces and use it to catch pan

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5 Medinaoinch
Bought for the local pond, seems to work really well

5 2Blue
Very effective, fish love the scent, doesn ’ t take much time in the water to attract fish, will always keep some in my tackle box

5 Chris62489
Very life- like detail. Looks and feels like a real night crawler

5 Togeowatt
Works very well for catching sunfish, bass, even carp.

5 HEIS
Great product I cut it into little pieces and use it to catch pan fish

Berkley Powerbait 2'' Power Minnow Soft Bait
  • Smelt
  • Black Shad

Berkley Powerbait 2'' Power Minnow Soft Bait

$8.49

(26)

Fishes well and catches fish! ... Great bait that will catch you fish. ... This lure and technique is incredibly effective! ... I recently caught the largest bass I 've ever caught on this

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5 Tdog8
My Son and I bought this to try it and we are very happy we did so

5 Tlw0
Very happy that I made this purchase especially with the good deal I got on it

5 Colethefishermab
I bought this a little over a month ago I love this product. i been catch so many bass with it

5 Rock33
Realistic fishing bait for replicating fishing minnows

5 2Blue
I bought this a month ago, never tried it before but is a nice addition to my baits going into the fall season

On Sale
Berkley Gulp! Minnow Grub Soft Baits
  • Chartreuse

Berkley Gulp! Minnow Grub Soft Baits

$8.99

(4)

The pumpkinseed gulp minnow grub is a great bait for fishing the river near where I live. ... You can definitely catch some 2 or 3 lb largemouth on these bait if you are fishing in the right

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5 El pescador de Colorado
When used in conjunction with a simple jig head, a beetle spin or an underspin jig head, this Gulp bait has really helped me catch big crappie, some nice largemouth, and a number of walleyes this spring.

5 Wyoming Rocker
I have used this product for years. It just simply out catches all other bait. I still try other baits but for consistancy I use Gulp. The availability of sizes and colors keep me ready for what ever type of fish are biting that day, especially the flounder!!!

5 JohnL
I bought this bait at my local dicks sporting goods store last week. I fish on Cayuga lake which is located in the finger lakes in Upstate New York. I purchased some Berkley grub minnows for fishing off of a dock near a marina and off of the shore near a small bank. I had lots of success in landing some fish including some blue gill, pumpkin seed, rock bass, and large mouth bass. Do n't let me forget to mention that I caught A LOT of gobies. These things have huge mouths and love the scented bait. You can definitely catch some 2 or 3 lb largemouth on these bait if you are fishing in the right area. I found that using a size 4 jawbone hook worked well with a Carolina rig for the fish I was after. I added a 1/8 oz weight about 5 inches from the hook. I received most bites and catches on sunny days with calm water in about 20- 40 feet of water. To retrieve the bait cast it out very far, then let it sink to the bottom. Then just slowly reel on the line every 5 seconds then let it sink then repeat. These baits tear away after you snag them or hook them multiple times. They also lose scent after a while so sometimes if it is reusable I wash it off then throw it back in the bag to soak in the juice.

4 Glockenspiel
Glad to have these in my tackle kit. Don ’ t always have time to stop at the bait shop.

Strike King Bleeding Elite Buzzbait
  • Bleeding White
  • Bleeding Black

Strike King Bleeding Elite Buzzbait

$5.99

(2)

features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface the exclusive grass cone keeps the blade clear of

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5 J__G
Very good lure for all the freshwater around us, good to have different colors

5 ReX5117
This buzzbait is well made. The blade is consistent instead of some other brands the blade tend to get stuck at times. Haven ’ t caught a fish yet but looking forward to beginning of fall when top water is hot.

On Sale
Run Off Lures Mojo Shad Bait
  • Chartreuse
  • White

Run Off Lures Mojo Shad Bait

$14.99-$29.99

Quick Facts

options white or chartreuse for easy visibility 6 or 9 inch length options sold separately ... product features 4, 8 or 12

Fishin Freeks Sinker Swivel
  • Silver

Fishin Freeks Sinker Swivel

$6.99

Quick Facts

bullet style weight high quality brass and environmentally friendly two in one fishing weight and swivel the egg shaped streamlined brass fishing sinkers are smaller volume but better weight than other lead materials corrosion resistant quantity: 5 per

On Sale
Berkley Gulp! Alive! Fat Floating Trout Worm Soft Bait
  • Natural
  • Bubblegum
  • Nightcrawler

Berkley Gulp! Alive! Fat Floating Trout Worm Soft Bait

$6.99

(5)

Easy to fish ... soaked in powerful attractant for extreme scent with a strongly luring formula re- soaks when replaced in bucket for long- lasting use unique shape allows a variety of ways to rig

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5 1994 steve
Catches trout where ever you go. My son and I landed 40 on opening day!

5 Maruco
Bought them about a month ago. First day 4 trout out of canyon lake. First bite within 5min.

4 Rfg1
All Berkeley baits are producers and this fat worm is no different. Caught a couple nice rainbows on it first time out using them

Berkley PowerBait Floating Trout Worm Soft Bait
  • Bubblegum
  • Fluorescent Orange
  • Natural

Berkley PowerBait Floating Trout Worm Soft Bait

$5.49

(3)

bait so much- it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to feel more bites, set more hooks, and catch more

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5 Spookytooth
These things work, I call the stupid frickin worms!!

5 Flo thomas
The people are very friendly very clean store the stuff is perfectly in order

4 Fisherman154
They are the right size for trout and pan fish fishing

On Sale
Berkley PowerBait Power Grub Soft Bait
  • Firetiger
  • White

Berkley PowerBait Power Grub Soft Bait

$3.97-$5.99

WAS: $4.99-$5.99*

(17)

I enjoy using this lure, it's durable and does a great job! ... design and details: smaller profile stimulates feeding easily a popular soft plastic design for all species of fish versatile soft bait for a variety of rigging options impregnated with

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5 Bill3049
My favorite jig to use when fishing for panfish. I ’ ve tried others but have always had best luck with these

5 Momqqqq
These work great in our lake. Catch lots of bass and bluegill

5 Bob44
[ I enjoy using this lure, it's durable and does a great job!

5 everything as expected
Great. Great. Great. Great. Great. Great. Great. Great.

5 Norm123
This is the best!! The best Jerry! I will use this a lot.

On Sale
Berkley Gulp! Minnow Soft Bait

Berkley Gulp! Minnow Soft Bait

$8.99

(63)

Tried these on a recent fishing trip, they worked great. ... This product works great I used it for salt water fishing ... Caught plenty of fish with these ... Great color, the fish seem to love the way they shine in the

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5 Tlr2430
I buy these all the time. They are killer for trout fishing

5 FishOn Raymond
Awesome action. Real fish catcher. Glad I purchased these.

5 mikpaul23
I 've been using these for smallmouth bass. Works great on the drop shot! Must have!

5 Perchjerker
This minnow catches all kinds of freshwater and saltwater fish( perch, bass bluegill, rockfish. Catfish, bluefish…)

5 Snakeyes63
Have had great success for smallmouth floating creekside rivers

Berkley PowerBait Glitter Turbo Dough Bait
  • Rainbow
  • Fluorescent Orange
  • Chartreuse

Berkley PowerBait Glitter Turbo Dough Bait

$6.99

(4)

design and details: high- visibility glitter grabs the attention of trout from afar with fish scale glow proven formula makes fish hold on 18 times longer extreme scent and flavor trout can ’ t hesitate to swim to designed to

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5 Usmcjad
I bought this for trout fishing worked great limited out each day in muddy water

5 Ron c collegeville
Makes trout fishing easy for the kids, works great

5 BigC32
Love this stuff works great have them in different sentsbi

5 Batone76
Good product as little sparkles that attract the fish like its putting them in a trance!

On Sale
Berkley Gulp! Floating Trout Worm
  • Chartreuse
  • Bubblegum
  • Natural

Berkley Gulp! Floating Trout Worm

$6.47-$8.99

WAS: $7.99-$8.99*

(3)

lifelike floating trout worm shorter and fatter design ideal for wacky rigs rapid scent dispersion attracts fish biodegradable and natural 400x more scent dispersion than regular bait length: 2. 5

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5 DawnSS
Bought for my son who loves to fish. Easy to use and great price. Would buy again.

4 Cake life
Easy to use bait, for lake trout. Easy alternative to real worms.

4 Capt Jack 123
Fish were attracted the second the bait hit the water. They do dry out quick if left out.

On Sale
Berkley Gulp! Alive! Angle Worm Soft Bait
  • Natural
  • Redworm
  • Red Wiggler

Berkley Gulp! Alive! Angle Worm Soft Bait

$6.99

Quick Facts

soaked in powerful attractant for extreme scent with a strongly luring formula re- soaks when replaced in bucket for long- lasting use directions: rig the same as live

Berkley PowerBait Sparkle Magnum Floating Power Eggs Soft Bait
  • Pink
  • Fluorescent Orange
  • Chartreuse

Berkley PowerBait Sparkle Magnum Floating Power Eggs Soft Bait

$5.99

(1)

bait® scent and flavor is released as fish take a bite eye- catching glitter scales fish in lakes or current weight:. 5 oz. ... They are firm and stay on the hook, can catch several fish on the same

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5 Electriklarryland
Works great in moving water. Haven ’ t used much in lakes so not qualified to say.

On Sale
Berkley Gulp! Squid Soft Bait
  • Sugar And Spice Glow
  • Amber Glow

Berkley Gulp! Squid Soft Bait

$7.99

WAS: $8.99*

Quick Facts

the berkley® gulp! ® squid soft bait features the exact makeup of a live squid from feel to smell to make it enticing to nearby fish. ... Great action ... gssq ... extreme scent

On Sale
Berkley Gulp! Nightcrawler Soft Baits
  • Natural

Berkley Gulp! Nightcrawler Soft Baits

$7.99-$8.99

(6)

I use this lure for walleye fishing and have worked so good some times. ... This lure works so good ... Yep, I 'm sticking with Gulp cause catching fish is a little better than just

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5 Doug33
Lake fishing with the Berkley Gulp Nightcrawler soft baits is an excellent way to introduce my grandchildren to a sport I love. Produces blue gill, bass and lake trout.

5 Rescobedo91
I use this lure for walleye fishing and have worked so good some times.

4 BCee
Recently used this product on a last minute fishing trip. I was surprised by it's lifelike qualities and the fish were very responsive.

4 singersongwriter
very good bait to use I 'm sold on it. Catches all kinds of fish

4 Charles
Great price and quick shipping. In stock, where as most places were out of item.

On Sale
Berkley PowerBait Gilly Swimbait

Berkley PowerBait Gilly Swimbait

$7.97-$9.99

WAS: $9.99*

(21)

bought there lures about a month ago, havent used them yet but watched alot of videos, seem very good ... These are great for fishing the spawn in shallow

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5 Bob11189
It ’s always fun to try something new, fun product!!

5 Stemie
This is a must have for any fresh water angler incredible movement under water

5 TCM24
Very realistic appearance and line like action. Can ’ t wait to try them. Live Barkley and Powerbait.

5 Woodchuck666
My 10 year old step son got this and wanted it for my 13 year old son for Christmas. They look like they 'll catch fish by the boat load.

5 Mila Rosa
I bought this powerbait gilly it actually work if your fishing for bass this little Gilly work great

On Sale
Berkley PowerBait Power Nightcrawler Soft Bait
  • Natural

Berkley PowerBait Power Nightcrawler Soft Bait

$6.49

Quick Facts

Decent lures for the price. ... this soft supple night crawler when put onto a spinner rig imparts an action fish can not resist. ... Going back for my second pack right now, these work great, when the fish are n't biting anything else, I pull...

On Sale
Berkley Gulp! Nemesis Saltwater Soft Bait

Berkley Gulp! Nemesis Saltwater Soft Bait

$6.47-$8.99

WAS: $8.99*

(3)

The 6 inch size is great for catching bigger fish and appealing in merky conditions( Fat worm, so you 'll need bigger hooks). ... saltwater soft bait water- based scent dispersion minnow body with fish calling tail action pack quantity: 3 ”: 10 6- 1/2 ”:

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5 Chapter11
Love the nemesis. It catches big fish. I use these all the time

5 Bpod
nothing in the market compares. it works. you need this in your arsenal

5 Mike0696
Used a few times and fluke ca n't seem to resist. Caught lots of keepers.

Berkley PowerBait Minnotator Swimbait

Berkley PowerBait Minnotator Swimbait

$7.99

Quick Facts

realism and natural action in an easy- to- fish pre- rigged package! ... perfect baitfish imitator for multi- species use natural action tail with anatomically correct fins fusion 19 sharp hook for easy hook sets

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